One of the most common types of social media posts I see brokerages do is the post that wishes a real estate agent “Happy Birthday!”
I get why brokerages do this. It can be hard to know what to post sometimes, and wishing someone a “happy birthday” is a pretty low-risk, cheerful social media post.
The thing is… I’ve noticed that these posts receive very little engagement, and in my honest opinion… they’re pretty boring! (You might even cause some people to unlike your page if they feel like they’re being spammed with random happy birthday posts for people they don’t know!)